A lifetime of togetherness is made of a million memories, each one as precious as the other. Zoya Jewels wanted to celebrate every cherished moment of this beautiful journey with an eternal solitaire collection. Since this was a Valentine's collection, the overall color scheme of the shoot was dreamy, soft and peachy. So the story board was weaved around the same idea that evokes similar emotion by the use of right colors, textures, pictures etc.
So, the sourcing of the props had to look like it was a collection of someone's
old photos, tickets, postcards, pocket watches, maps etc. Anything that one would find if they took a trip down their own memory lane.